Artificial intelligence (AI) is a hot topic, and its integration into ecommerce websites has been shown to enhance the shopping experience. Today's furniture retailers should consider AI to stay competitive both online and in brick-and-mortar stores.
From enhancing the shopping experience to streamlining operations, discover the benefits of using AI ecommerce tools as part of your furniture retail strategy.
AI in Furniture Retail Ecommerce
AI’s implementation into business operations is not slowing down any time soon. It is revolutionizing ecommerce in several ways, including offering tools for your team, expanding your product catalog, enhancing how customers browse and search your site, and improving shopper interaction.
Additional Benefits
AI delivers several other benefits, including:
- Improved operational efficiency
- Personalized shopping experiences
- Better customer retention
- Actionable insights to improve marketing
- Increased conversion opportunities
- And more
Blueport AI for Furniture Retailers
Enhanced Catalog Navigation and Product Discovery
With every click and search query, users provide valuable insights into the products they want to see. Here's how our AI solution can help you leverage those insights:
Improve Your Product Data
AI can analyze images to generate detailed data attribution beyond what may be possible on your own. This capability ensures that data attributes are robust which helps customers easily find exactly what they’re looking for on your website.
AI-Powered Product Recommendations
AI-powered algorithms can use data to suggest complementary products, upsells, and more personalized options. These product recommendations enable you to leverage machine learning to showcase a broader range of products of interest to your customers, thereby increasing average order value (AOV) without the need to curate different selections manually.
Blueport gives you the ability to leverage AI-powered recommendations and enable widgets on your website that can show customers relevant and personalized recommendations as they search your site. For example, you can build recommendations such as viewed also viewed, top sellers, bought also bought, top sellers, and more.
AI-Driven Search Capabilities
Powered by Netcore UNBXD, Blueport search and browse power your online merchandising processes, offering expansive standard and custom filters and sorting, on-the-fly landing pages, and integrated promotional messaging.
Improved Customer Support With AI Chatbots
Chatbots give furniture retailers more actionable insights, customer support, operational efficiency, and new ways to personalize the experience for shoppers.
Chatbots can perform a variety of tasks that can alleviate work for your customer support team by determining the customer's intent before responding with helpful guidance or more relevant information. For example, the chatbot can answer common questions, direct shoppers to a specific product or page, or even set up meetings between shoppers and team members by syncing with their calendars.
Additionally, leading omnichannel retailers leverage their chatbot analytics to influence their marketing forecasts and meet shopper demands.
Blueport’s AI chatbots give the aforementioned benefits as well as the following capabilities:
- Provide instant support and answer queries 24/7
- Offer automated assistance, such as:
- Product information — for example, if a bed is compatible with a certain base, what a sofa’s dimensions include, if a desk requires assembly, and more
- Delivery information — for example, how to look up delivery status, what’s included with delivery, if haul away is offered, and more
- Promotions — i.e., are the latest promotions and how to apply for financing
Access Furniture Retail’s Most Powerful AI
AI in ecommerce is a must-have technology to maintain a competitive edge and deliver the best online shopping experiences for your customers. It gives you the data to better understand your customers, creating stronger personalized solutions and encouraging them to shop your brand for future needs.
When you integrate AI into your operations, don’t settle for any solution. Get access to Blueport’s industry-leading furniture retail platform that supports advanced AI ecommerce tools. Contact us to get started.
