When shopping online, customers need detailed and accurate product information to inform their decisions. As a furniture retailer, you offer higher-ticket, often complex items that frequently have variations in colors, configurations, sizes, and more. Therefore, keeping your online furniture catalog robust and up-to-date without the right tools can be time-consuming.
Fortunately, you can have a well-organized and robust catalog that not only enhances operational efficiency but also drives conversions. It just takes the right tools and best practices.
Let's explore how you can optimize your furniture catalog management.
Enhancing Your Online Product Catalog
Furniture retailers often face the challenge of displaying their full product range, including items showcased in their showrooms and those they offer but can't display due to space limitations. An ecommerce site solves this by enabling merchandisers to present a wider selection of products beyond what's available in-store, giving customers access to the full inventory.
Leverage Vendor Catalogs
The right ecommerce platform can effectively help retailers to partner with manufacturers to simplify catalog management and facilitate the addition of new products without significant time investment.
This approach enables your team to quickly add new products for which you otherwise may not have data or photography readily available. You can also add vendor data to existing products to further enrich the product attribution. As a result, you’ll have key data attributes consistently populated across your online platform.
With Blueport, you can access up to date catalog and images directly from our vendor database, ensuring that product information is accurate and complete. Your site will offer the most current product details, including ready-to-use attributes values, product descriptions, colors, dimensions, imagery, assembly instructions, and more.
Customize Your Catalog Data with a PIM System
While vendor catalogs can save time, it’s essential for retailers to curate and customize vendor data to align with specific business models and product offerings. Blueport’s robust product information management (PIM) system, built in partnership with Salsify, lets you build a catalog that can be reviewed and edited, ensuring it meets your unique business needs.
This flexible catalog process allows you to compare vendor data to your existing data and then decide which data to keep, edit, or reject before saving. In addition to keeping consistency in your catalog data, adding and enhancing product attributes can improve SEO by enabling you to optimize relevant keywords that reflect your business and location. Incorporating unique product identifiers or material attributes helps search engines better understand and rank product pages, driving organic traffic and improving discoverability.
Upgrade Your Furniture Retailer Catalog Management with Blueport
To optimize your online and in-store sales in an ever-changing landscape — as seen in the retail furniture industry — you need advanced technology that automatically adapts to dynamic product lines and allows you to customize your catalog to meet your unique business needs.
Blueport's integrated Product Information Management (PIM) system, powered by Salsify, and Blueport’s vendor catalogs are designed to streamline and enhance your product data lifecycle. From the moment product information enters the system to its final distribution across multiple sales channels, our tools empower furniture retailers to manage their product details efficiently and effectively.
