As shoppers become increasingly adept at navigating emerging technologies, how they engage with brands continues to evolve. Strategies that were effective just a few years ago may now require fine-tuning — or, in some cases, a complete overhaul. To stay ahead in this fast-paced market, furniture retailers must continuously refine their approaches.
At Blueport, we specialize in helping furniture retailers optimize their online experience in an increasingly competitive landscape. In this article, we’ll explore how leading ecommerce search technologies can power your online furniture store to meet customer expectations.
Furniture Ecommerce Platforms and User Experience
When it comes to furniture retail, the right e-commerce platform can make or break your online success. A well-designed user experience (UX) is essential for engaging website visitors, providing them with the information they need, and helping them make informed purchasing decisions. Not all e-commerce platforms are created equal, and what you choose will impact your customers' journey.
A platform with intuitive navigation ensures that shoppers can easily browse your offerings, while fast load times keep them from bouncing to a competitor. Seamless checkout processes are crucial for preventing abandoned carts and maximizing conversions. But most importantly, a top-tier platform allows customers to easily find the products they need — whether that’s through effective search functions, smart recommendations, or a clear product categorization.
Ultimately, the right platform empowers your customers to find exactly what they want, turning visits into sales and fostering long-term loyalty.
Blueport’s Leading Furniture Ecommerce Search Tools and Technologies
Blueport is the leading ecommerce platform designed specifically for furniture retailers like you, letting you capture your online opportunity. We also leverage leading technologies from vendors like Netcore Unbxd, a company that has redefined onsite ecommerce search.
Unbxd is an AI-based solution that delivers shopper-led personalization. Together, Blueport and Unbxd deliver an AI-based product discovery user experience that uses Natural Language Processing and vector understanding for automatic on-site shopper behavior insights and experience enhancement.
With Blueport, you’ll also have access to ecommerce search technologies that let you:
- Influence search outcomes (e.g., pinning, boosting, or hiding specific products)
- Provide automatic spell correction for seamless search queries
- Deliver "Did you mean?" suggestions for enhanced query accuracy
- Create customizable landing pages tailored to specific product categories or promotions
Here are three significant features of Blueport’s ecommerce site search engine:
Autocomplete and Autosuggest Search
Key onsite e-commerce search box optimization features are autocomplete and autosuggest, enhancing the shopping experience by providing real-time search suggestions as customers type. Autocomplete predicts search terms based on popular queries, while autosuggest offers relevant product options, helping users find what they need faster and improving overall site navigation.
These predictive search tools not only improve user experience but also allow you to customize typeahead to align with your business objectives. Through the Unbxd workbench, you can easily promote and block suggestions and configure relevance and ranking.
Impactful Data-Driven Decision Making
The decisions you make are only as good as the data you have access to.
With Blueport, you’ll have the business intelligence you need, with data-driven insights on search performance, product trends, and campaign effectiveness, including:
Leverage Google Analytics and Search reports to evaluate:
Buyer’s Journey: Track searches from clicks through conversion, giving you insight on your ecommerce buying cycle.
Segment Analysis: Identify high-performing shopper segments using advanced shopper grouping criteria.
Trend Comparison: Produce forecasts based on historical trends, key performance metrics, and more.
Shopper Intent and Preferences: Discover top searches with associated popular products and conversion and revenue data.
Search Facets
In furniture ecommerce, search facets allow customers to filter and narrow down search results by specific attributes, such as style, color, material, price, or size, making it easier to find products that meet their exact preferences.
With Blueport’s search ecommerce search tools, merchants are able to add different facet options that enable shoppers hone search results, to more quickly help them them find what they want within a typically large assortment of products.
Leveraging Furniture Industry Search Trends with Blueport
For furniture retailers looking to stay ahead in the competitive ecommerce landscape, understanding and capitalizing on leading search technologies is essential. Blueport's ecommerce platform is designed specifically for furniture retailers, helping you capture and convert customers by offering an optimized, user-friendly experience.
Whether you're a major brand or a smaller retailer, Blueport provides the search tools and other features necessary to leverage these leading and evolving trends and grow your online business.
Check out these furniture retailers who rely on Blueport to power ecommerce sales and drive in-store traffic.
