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Blueport vs. Shopify
If you're selling simple, inexpensive products that are easily shipped via UPS, you have a long list of ecommerce platform options.
But, you’re a furniture retailer with a complex logistics, challenging product information requirements, and unique content needs. And, your sales team and brick-and-mortar store must be part of the ecommerce conversation. General ecommerce platforms don’t deliver the tools and features you require; you need a best-in-class furniture-focused ecommerce platform.
Compare Shopify vs. Blueport Commerce and see how a furniture-focused platform can help you reach your omnichannel goals.
Blueport vs. Shopify for Furniture Ecommerce
Shopify is well known — and for good reason. It has a lot of pros for typical ecommerce, but there are some Shopify cons when it comes to furniture.
At Blueport, we are laser-focused on retail furniture. This specificity ensures we continuously develop the key features proven to engage shoppers in your market and generate online and in-store sales.
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Website Customization
One of Shopify’s strengths is the ability for users to change the "theme" of their website, updating colors, fonts and other aspects of a site's look and feel. However, customizing how a site operates - particularly beyond simple click and ship ecommerce - is complicated. An agency may be able to make things work, but it is often expensive, fragile, and negates the benefits of the platform. It's a little like using a hammer to turn a screw.
Blueport is already customized to deliver an omnichannel furniture shopping experience, natively supporting every aspect of your complex business. We can design a website tailored to your brand, the shopping journey according to your business processes, and the user experience your shoppers want.
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Native Out-of-the-Box Features
Shopify provides a toolset to sell, manage, and market general products; its basic subscription works well for many individuals or small businesses, but some of the features you need for furniture either require an add-on or a fee — or simply aren’t available.
Blueport comes pre-configured with all the tools you need to grow your online and in-store furniture sales in an all-in-one platform. Our platform gives you access to sales, marketing, merchandising, and IT tools developed specifically for selling furniture online without additional plugins, add-ons, apps, or extra fees.
With Blueport, you can synchronize your furniture ERP system,with your online store, display accurate information on your website, and inject online orders back into your ERP system.
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Vendor Catalogs and PIM
Shopify offers good content management features and a PIM system that handles simple products well, but ultimately these features are focused on direct-to-consumer sales of simple products. They also require to load all catalog data yourself.
Blueport offers pre-loaded Vendor Catalogs as well at the merchandising tools enabling furniture merchandising best practices.
In partnership with Salsify, Blueport Commerce includes a robust product information management (PIM) system designed specifically for the complexity of furniture products. Blueport’s PIM handles all your attributes, variants, and grouping requirements, generates product pricing from your ERP, and lets you easily manage your inventory.
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Product Search and Filtering
Internal site search is essential for an ecommerce store with many products and even more attributes, variants, collections, and groupings.
Shopify does have a search functionality; you can create up to 25 filters with some online store themes. There are five standard filters — availability, price, vendor, type, and tags — and you can use metafields to create custom filters.
One top furniture conversion rate tip is providing intelligent search and sort tools tuned for furniture. With Blueport, you’ll have advanced search and sort that enables your online shoppers to find products more quickly than strolling through a local store. Blueport combines artificial intelligence (AI) with your merchandising processes, including expansive standard and custom filters and sorting, on-the-fly landing pages, and integrated promotional messaging.
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Product Recommendations
Recommending additional products can increase sales; it’s a best practice in almost every industry.
Shopify automatically generates recommendations based on products commonly bought together, with similar descriptions, or in a related collection. You can manually add 10 complementary products and 10 related products if you use a Shopify theme that includes them.
With Blueport, you can personalize the customer experience even further with curated and AI-driven online recommendations that reflect furniture's unique attributes. Our sophisticated product recommendations engine can be tailored for shopping preferences, geographical location, customer segmentation, and other first-party data.
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Scalability, Performance, and Security
Another Shopify strength is its technology stack. Their Cloud based microservice architcture is leading edge, providing reliable uptime, highly performant sites, robust security, seamless upgrades, all with no maintenance requirements or additional cost.
Blueport has the same leading edge architecture as Shopify, with all the same benefits. In partnership with the Google Cloud Platform and Akamai, Blueport offers retailer best in class hosting and security, all with no maintenance headaches or expense.
The Blueport difference is you get this best in class, future-proof technology stack plus all the furniture-specific features, tools, catalogs and expertise built in, so you can get up and running quickly, and maximize results on day one and beyond.
Hear From Our Customers in Furniture Retail
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Brooklyn Simmons
Senior Exploration Geoscientist
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. It is a long established fact that a reader will be distracted. the readable content of a page when looking at its layout. It is a long established fact that a reader will be distracted.
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Guy Hawkins
Backend Engineer
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. It is a long established fact that a reader will be distracted. the readable content of a page when looking at its layout. It is a long established fact that a reader will be distracted.
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Kathryn Murphy
Sales Development Lead
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. It is a long established fact that a reader will be distracted. the readable content of a page when looking at its layout. It is a long established fact that a reader will be distracted.
Shopify for Furniture Ecommerce FAQs
Q1. What are the similarities between Shopify and Blueport?
Both are built with the latest cloud technology ensuring ease of operation and powerful, scalable, secure hosting.
Q2. What’s the difference between Shopify and Blueport?
Because it is specifically designed for big-ticket items like furniture, Blueport’s furniture ecommerce platform can be easily implemented by retailers like you.
Our highly experienced implementation team understands the ins and outs of the retail furniture industry and has extensive knowledge to lead the implementation based on what we learn about your unique business.
Q3. Which platform is built for "big ticket" orders?
On Shopify, the average order is $100. On Blueport, the average order exceeds $1,000. Big ticket items like furniture require features that simply aren’t needed by Shopify users. With Blueport, you’ll have access to the built-in features you need.
For example, the platform seamlessly manages the complex promotions typical for bigger ticket items, allowing you to align your online offers with your in-store campaigns.
During the checkout process in Blueport, your customers will have the ability to purchase upsells such as protection plans and schedule local delivery.
They also are able to use the payment method best for them, with choices ranging from traditional credit cards or other digital payments to financing options, split payments, and lease-to-own.
Q4. Which platform incorporates local stores?
Shopify does offer two features that consider the local shopping experience. Local pickup is available, with the downside that the store staff must verify that each item in the order is available and send a notification to the customer. Shopify also has salesperson attribution, but it requires the use of Shopify POS Pro and a manual attribution process.
Blueport was designed specifically for the omnichannel experience that is core to furniture ecommerce. Our ecommerce platform has native localization technology to personalize the in-person shopping experience as well as essential omnichannel features, such as:
- The ability for a salesperson to write a quote/reservation in store and have shoppers purchase and schedule their delivery online
- The ability for a shopper to start a quote/reservation online and complete their purchase with a salesperson in store after seeing their merchandise in person
- Salesperson tools and streamlined commission attribution
- Essential customer service features like making online payments and scheduling for in-store orders.
Q5. Which platform is better for multiple product variants?
Shopify natively allows up to 100 variants with three variant options. If you need more, you’ll have to rely on custom code, a third-party app, or split a single product into multiple ones. For merchants with multi-faceted, complex, or highly configurable lines of products, the variant limit can pose significant issues.
With Blueport, you have unmatched flexibility when it comes to adding product variants. Our native PIM manages all your product attributes and lets you seamlessly manage collection groupings, alternate configurations, variants, and more — all without turning to a third-party app.
Q6. Which platform has better security?
As SaaS platforms, Blueport and Shopify are both PCI-certified to protect against data theft and fraud.
When it comes to building and managing your ecommerce store, retailers using Blueport don’t have to worry about staying up to date and keeping their site secure.
We take care of it for you:
- We manage all patches and updates, firewall rules, cipher standards, penetration testing, protection against DDoS, intrusion detection, and more.
- We have highly qualified QA specialists, IT operators, DevOps engineers, and support experts ensuring your site runs at peak performance at all times.
- We provide uptime and performance monitoring around the clock, and we often correct problems before they impact customers.
Q7. Which platform offers better support?
Shopify has an online help center along with a virtual help center assistant.
At Blueport, our furniture ecommerce and omnichannel experts have your back. We proactively track and analyze retail furniture and ecommerce trends, and will provide insight and practical insight to optimize your shopper experience. Our team of technical and support engineers is available with comprehensive help desk services and manages and monitors all change requests. We even offer 24/7 support for critical issues.
Q8. What is the roadmap for each product?
Shopify’s development roadmap is designed for generic ecommerce products at a low purchase price. The platform is unlikely to add the features you need.
We have one goal in mind at Blueport — to drive online and in-person sales for furniture retailers like you. Our roadmap is laser-focused on enhancing and refining the omnichannel strategy. We release a steady stream of platform refinements and enhancements as often as every two weeks.
Q9. How do I migrate from Shopify to Blueport?
The Blueport implementation team will first establish connectivity with your ERP systems, assess your data sources, and begin building a prototype of your new website based on our best-in-class furniture portal model. Together, we’ll develop your launch feature set and a plan to generate the data needed to power these options.
Next, we’ll build your website, including a custom look and feel, any custom user experiences you may require, and your business rules. By combining our purpose-built platform and furniture experience, most of the implementation effort is reserved for creating a comprehensive, differentiated experience for your shoppers.
The Verdict:
Blueport vs. Shopify
Instead of Shopify versus Blueport, it’s really a question of your business type.
If you're a small business owner looking for a basic, easy-to-use platform, Shopify has a lot of advantages and could be a good fit. If you're a furniture retailer, you need native omnichannel features the ability to see more expensive, complex products. Blueport is the platform for you.
Ready to see how the Blueport team can transform your business with best ecommerce platform for furniture?
Contact us today.