Top Furniture Ecommerce Websites

1. Value City Furniture

Value City Furniture is a family-owned retailer that has been in business since 1948. They currently have more than 120 stores and 4,000 team members across the country, and they've built their brand around finding new ways to offer value to customers.

As a major player in the furniture ecommerce space, Value City Furniture needed a website reflecting its commitment to style, quality, and value. With Blueport, they were able to build a website that is streamlined and easy to navigate, making it simple for users to browse their extensive catalog.

Key features of Value City Furniture's website include:

Inspiration-driven content: Dynamic visuals showcase home design ideas and seasonal collections, creating an immersive shopping experience.
Large product selection: Value City Furniture's large product catalog is well-organized on the website, allowing users to easily find what they're looking for.
User-friendly navigation: Well-organized categories and filters allow customers to quickly find the styles, sizes, and colors they need.
Locally featured products: The website adjusts product offerings based on the customer’s location, providing access to nearby inventory and relevant deals. Delivery pricing and availability are based on zip code, and customers can choose free in-store pickup with the soonest available date.

2. Steinhafels

Founded in 1934, Steinhafels has built its reputation around helping customers create their dream homes. And, as of 2021, Steinhafels is now a 100% employee-owned company.

Steinhafels' ecommerce website offers a clean, modern design that makes browsing easy and enjoyable. It's also an example of an online store that excels at visual merchandising. By showcasing customization options such as different colors and finishes using features like 360-degree images, the website allows customers to see what the product will look like in their home before purchasing — a major key to driving conversions in furniture ecommerce.

Other key features of the Steinhafel's website include:

User-generated content: The Steinhafels website integrates customer experiences by featuring photos from Instagram using the hashtag #steinhafels, creating a sense of community and providing real-life inspiration for potential buyers.
Live chat and product recommendations: Customers can interact with live chat for immediate assistance, and the site offers personalized product recommendations, making it easier to find the perfect pieces.
Product Selection: Customers can select from numerous colors and configurations with many products offering 360 views making it even easier to envision the product in their home.

3. American Signature Furniture

American Signature Furniture, another family-owned business, is committed to offering a reliable destination for furniture that combines style, quality, and value. The company takes a bold approach with its ecommerce platform, creating a visually appealing and user-friendly site that enhances the shopping experience.

The result is an effective combination of usability and aesthetic appeal, made possible via features such as:

Advanced AI-powered search: The website features a robust search tool with pre-filtered options and suggestions for top searches and top-matching products, helping users quickly find what they are looking for.
Visual merchandising: The website uses large, clear images of products, allowing customers to zoom in and view items in detail. It also features user-generated content categorized by room, providing helpful, real-life inspiration for customers as they browse.
Personalized shopping experience: Customers receive recommendations based on browsing history, making the site feel personalized and tailored to their needs.

4. Morris Home

Founded in 1947, Morris Home Furniture has become a trusted name in the home furnishings industry. With showrooms in Dayton, Cincinnati, Columbus, and Northern Kentucky, Morris Home offers a wide range of furniture, mattresses, and home accessories that combine quality and affordability.

In 2024, Morris Home launched on the Blueport platform. The company wanted to offer its shoppers a best-in-class omnichannel experience with a website that fully reflected its unique brand, prompting in-store visits and online sales.

Working with Blueport, they were able to take full advantage of the out-of-the-box features, as well as customize their website with their unique product offerings, brand identity, and business rules.

Key elements of Morris Home’s ecommerce strategy include:

AI-enabled search: Advanced search functionality helps customers find exactly what they need by filtering for specific brands, materials, or price ranges, making their shopping journey more efficient.
Omnichannel capabilities: Shoppers can start their orders in-store and then complete the transaction at home.
Eye-catching promotions: Morris Home places deals and offers creative promotions, like their grand opening sale in Indianapolis, which included a chance to win two-floor seats to Taylor Swift’s Eras Tour.

5. Cardi's Furniture & Mattress

Having been in business for almost 100 years, Cardi’s Furniture & Mattress is a well-established name in the home furnishings industry. The store offers an extensive selection of furniture, including mattresses, living room furniture, dining room furniture, and bedroom furniture—all backed by their commitment to customer satisfaction.

The company's website features a well-organized and visually appealing design that makes it easy for customers to browse their large catalog. Key features of Cardi’s Furniture & Mattresses's ecommerce design include:

100% price guarantee: Cardi’s Furniture & Mattress offers a price guarantee, ensuring customers receive the best value on their purchases with confidence.
Brand highlights: The website strategically showcases its brands, giving customers a clear view of the diverse product offerings and trusted names available.
Payment Options: Cardi's offers customers a large selection of payment options from credit cards to financing.

6. Levin Furniture & Mattress

Founded in 1920, Levin Furniture & Mattress is a well-established top-100 retailer offering a wide range of quality furniture and mattresses. The company is known for its commitment to believing that if you treat customers right, like your own family, they will return again and again. That's part of why Levin invests so heavily in community involvement, and the company supports many small, medium, and large charitable organizations.

Today, Levin Furniture’s website, powered by the Blueport Platform, delivers excellence for the company’s brand, customers, and team. The digital catalog built on Blueport includes an expanded online assortment of direct-ship and special-order items that aren’t always available on the show floors, and, thanks to the Blueport platform’s advanced search and sort functionality, Levin can offer collection groupings, alternative configurations, special-order customization, and other functionalities.

Standout features of Levin Furniture’s website include:

Synchrony financing options: Flexible financing options via Synchrony give customers more options for purchasing the company's products.
Customer reviews and ratings: Verified buyer reviews help build trust, allowing shoppers to make confident and informed purchasing decisions.
Collection-based shopping: Allows customers to browse products based on the collection they belong to.

To learn more about how Levin unlocked their omnichannel potential with Blueport, check out this case study.

7. John V Schultz Furniture & Mattress

Founded in 1940 in Erie, Pennsylvania, John V Schultz Furniture & Mattress is a family-owned retailer now operated by the third generation, Matt and John Schultz. The company has built its ecommerce platform with a strong omnichannel focus, ensuring that customers can seamlessly switch between online and in-store shopping experiences. Their website is designed to make furniture shopping convenient, whether customers browse from home or visit a local store.

Key features that set John V Schultz's ecommerce website apart include:

Financing options: The website integrates flexible financing plans, making it easier for customers to manage large purchases and find payment options that fit their budget.
Price match guarantee: John V Schultz guarantees the lowest prices, offering to match any competitor’s price, which gives customers confidence that they are getting the best deal available.
Book appointments at local stores: For those who prefer in-person consultations, customers can easily book appointments at their nearest store directly through the website, allowing for a personalized shopping experience.

Top Furniture Ecommerce Websites

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