The holiday shopping spree kicks off each year with Cyber Week. These five days, which include Thanksgiving, Black Friday, and Cyber Monday, are a golden opportunity for furniture retailers to showcase their products, elevate brand visibility, and, most importantly, boost sales.
For retailers like you, the key to unlocking Cyber Week’s potential lies in having the right furniture ecommerce platform.
Let's look at the insights and analytics that made Blueport's Cyber Week a success for furniture retailers.
This year, Thanksgiving Day saw a surge in sales growth for retailers on the Blueport platform, with an average of 48% YoY sales growth. This sales boom set a positive tone for the rest of Cyber Week, during which Blueport retailers significantly outpaced retailers using other platforms.
How does this number break out over each day of Cyber Week? Let’s look at daily YoY growth for the Blueport retailer with this highest sales growth and for the average of Blueport retailers.
As you can see, Blueport retailers experienced their most significant one-day growth in sales on Thanksgiving Day, with Black Friday also ahead of last year.
Average order value (AOV) is an important statistic that you likely track for your furniture ecommerce store, and it’s used as a benchmark across the industry.
A lower AOV suggests selling ancillary categories for a furniture retailer - things like lamps, occasional tables and other accessories. A higher AOV, closer that for your store sales, suggests the ability to sell your core merchandise - a true digital complement to your core business.
During this year’s Cyber Week, the AOV for furniture retailers on Blueport reached an impressive $1,113. What’s even more impressive is the difference between AOV on Blueport’s platform and Shopify, Adobe/Magento, and Salesforce.
Compared to Shopify and Magento, Blueport retailers finished the 5-day period with 10x and nearly 11x their AOVs, respectively. Blueport’s platform also outperformed furniture retailers on Salesforce with 2.5x the AOV. Significantly, furniture sales on Salesforce actually decreased in comparison to last year.
Blueport's position in average order values relative to other ecommerce vendors highlights the Blueport difference. Everything we do is focused on facilitating furniture-focused, big ticket transactions.
Understanding consumer preferences is crucial, and Blueport's Cyber Week data has shed light on top-selling product types.
Sectionals topped the list this year at 20.52% of online sales on the Blueport platform, with customers shopping online for big ticket upholstery. These larger and more versatile seating arrangements are definitely a trend to keep in mind.
The second-most selling product type was sofas. This traditional living room option maintained its popularity, showcasing a balanced demand for classic seating options.
Dining Sets and Bedroom Sets rounded out the list of top-selling product types.
Cyber Week not only provides data about consumer product preferences but also highlights the impact that discounts can have on consumer demand. This year saw a steep increase in discount levels. The furniture category as a whole saw discounts at 21%, compared to last year’s discount of only 8% off the list price.
How were your Cyber Week furniture sales? These insights into how retailers on Blueport’s furniture ecommerce platform performed may be a sign that it’s time to make a change.
A solution designed for the unique needs of the retail furniture industry can give you the competitive edge to power your sales throughout the year.
Contact us today to explore how you can seamlessly replatform with Blueport.