Robust ecommerce UX search functionality on your furniture retail site can dramatically increase conversions and help furniture shoppers along their online and in-store journeys.
Here are some tips to improve your search and empower customers to find your products faster and easier.
Tips for Improving Your Website’s Ecommerce Search Experience
Enhance your Catalog Data to Optimize Search Functionality
Did you know that 61% of online shoppers claim that if they can’t find what they’re looking for within five seconds, they’ll abandon a website and search elsewhere? Ensuring that your shoppers find relevant items quickly is crucial for keeping them engaged and driving purchases.
With the right furniture ecommerce platform, you should be able to:
- Populate important data points such as color, material, and dimensions in your catalog data
- Use AI to attribute additional information in your catalog
- Leverage AI assistance to generate additional product suggestions
Eliminate Dead-Ends
In today’s complex and competitive furniture retail marketplace, you need the most updated resources and tools to maximize conversion opportunities and minimize online roadblocks during each shopping experience.
Consider what happens on your site when a "no search results" message appears. If it's just a blank page with an apology, you're missing a significant conversion opportunity.
AI-Powered Suggestions
AI-powered search and product suggestions create a seamless shopping experience across your website. For the best results, look for a platform that streamlines ecommerce UX and leverages AI with these capabilities:
Automatic spelling/synonyms. Increase the chances that shoppers find the right products — and related products — even if they make spelling errors or use incorrect search terms, by offering “did you mean” search suggestions instead of “no results.”
Actionable Analytics. See reports of popular searches or searches without results to help take actional merchandising steps to improve relevant search results thereby, increasing conversion opportunities.
Autosuggest. Guide shoppers to other products they may like, such as popular or add-on items with results automatically populating as they type out their search terms.
How Blueport Helps With Complex Furniture Search and Navigation
At Blueport, our teams gather user feedback and perform extensive testing to optimize the shopper's journey and enhance online search results across furniture retail websites.
The key factor in the success of the search page experience is that it’s smooth, easy to use, and fast — as easy as walking into a store, telling a salesperson your needs, and having them guide you to your options.
Powerful Search Features
Based on the feedback we’ve gathered, Blueport has developed these key search features that optimize ecommerce UX:
- Search and auto-suggest with the ability to see possible product matches and popular search suggestions
- Filters that include a wide range of options to help narrow down the product results
- Location-based search that leverages geolocation to display products specific to a customer’s region
AI-Driven Product Recommendations
Blueport gives you the tools to enhance each customer experience through personalized AI-driven product recommendations. These product recommendations can be tailored to each shopper based on collected data, such as shopping preferences, geographical location, customer segmentation, and other algorithms like popular or best-selling products
Powering our AI-driven product recommendations is Netcore UNBXD, which delivers the best in class search results with natural language processing as well as access to features like image data attribution, and machine learning models.
Optimize Your Search Functionality With Blueport
Furniture shoppers are all vastly different with each one looking for a product to match their current needs and a combination of specific features and unique preferences.
Streamline your website’s ecommerce user experience with Blueport’s industry-leading solutions for furniture retailers of all sizes.
Contact us today to get started.
